Successful brands are easy to love. We know which products will sell and who will use the service. They give us complete solutions and they do it extremely well. If you want your brand to succeed you should focus on one problem and the one way you will solve it.
Successful brands are easy to share. They don't make you think and they don't need to sell you on it. They can use awareness to create jobs, fund projects and get people to buy in.
Successful brands are easy to recognize. Simple interactions that deliver beautiful content. Above all, design is a call to action but it should never be anything less than beautiful.